5 Social Media Measurement Tools for Building More Effective Marketing Channels
It’s debatable as to whether or not Peter Drucker actually originated the statement: “If you can’t measure it, you can’t manage it.” But, no matter who’s responsible for the famous quote, one fact...
View ArticleHow To Use Buffer to Manage Twitter for Business
A few times each year, I take a long hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand...
View Article23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More)
Photo by fmgbain A few weeks ago Aleksey Kernes tweeted me to ask about what new marketing books I recommend as good reading. A good question deserves a good answer. Here’s a list of some new...
View ArticleDear Content Marketers: Find Your Niche as Fast as You Can
If you work agency-side on the marketing industry, it’s likely that you’ve heard the name Jay Baer. Over the past few years, Jay has does a nice job in positioning himself as a content marketer who...
View Article4 Compelling Reasons for Approaching Twitter as a Social Executive
I first published a version of this post over at the Zemanta blog. I think it’s an important example, so I wanted to share it with you here too. Why? There’s a chance that a potential social executive...
View Article5 Social Marketing Conferences in 2013 That Will Tear Off Your Blinders
At some points during my career, we’ve all been guilty of wearing blinders. The problem is, keeping our attention focused inside of the same safe industry fishbowl. When we do that, we often miss...
View ArticleContent Marketing Strategy: Mixing Live-Stream and Recorded Video
Video has become a HUGE part of just about every brand’s content marketing strategy. It’s powerful stuff, but do you find yourself at a loss as to how to take things up a notch? You really need to...
View ArticleGoInbound 2013: One of the Best Marketing Conferences in the Midwest
I get asked this question about a lot by folks I meet: ”What are the best marketing conferences in the Midwest?” Just for fun, click here to Tweet the question up there from your own Twitter account...
View ArticleDo Push Notifications Increase Social Media Engagement?
One of my new fascinations has become learning about how you and I build the habits that impact our lives, families, businesses and just about everything else in between. Stop and really think about it...
View Article#006: Exploring the Rise of Social Media Executives
In this week’s episode of The Social Restaurant Podcast, we’re going to explore the rise of social media executives. During the show, I share research, insights and examples of on how executives in all...
View Article#009 Facebook Marketing for Restaurants with Mike Gingerich of Tabsite
In this week’s episode of the Social Restaurant Podcast, we’re talking about the world’s largest social network and how your brand can get more traction on your Facebook page and more attention from...
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